Miracle Potion

Objective:

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Create a bold and differentiated brand experience that feels magical, feminine, and premium while staying warm and accessible.

• Develop a unique brand story rooted in fantasy, beauty, and self-care.
• Design an eye-catching visual identity and packaging system that sparks curiosity and conversation.
• Build a strong online and offline presence to grow a community of loyal customers.

This project was about more than just coffee and pastries, it was about building a world people wanted to belong to.

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Results:

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A powerful blend of design and storytelling that helped the brand scale organically and emotionally.

• Grew to 14,000+ loyal Instagram followers within a year with no paid ads.
• Cultivated a cult like customer base who shared UGC daily and connected with the brand on a personal level.
• Reached consistent sell outs and ultimately positioned the brand for sale due to overwhelming demand and new business goals.

Miracle Potion became a love brand that resonated deeply with its audience, fueled by emotion, aesthetics, and experience.

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